Shaw Communications, which operates Western Canada's largest cable TV network, announced the launch of Shaw Mobile – opening 12 new concept stores across Alberta and B.C. Shaw Mobile challenged us to provide retail fixtures, redesigned to create an immersive experience.

We developed a variety of seamless edge-to-edge printed fabric surfaces with backlit lightboxes to create a dazzling effect throughout the 12 stores.

In just a few weeks, we produced and manufactured a variety of illuminated frames just in time for the launch of Shaw Mobile across Western Canada. The launch was successful, and our illuminated graphics shined bright as consumers browsed the newest wireless service.